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What The Heck Is PLR And How Do You Use It?

Eons ago, I worked for a company called AT&T (which is an acronym for American Telephone and Telegraph). Everyday life was filled acronyms, for example, the building I worked in was the NSC (Network Software Center), the department I worked in was the MS (Media Services) department, I made copies on VCRs (Video Cassette Recorders) and when I had […]

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5 Tips To Marketing Your Book – Even If You Don’t Have One (Yet)

When I was younger, I dreamed of being a rockstar, an astronaut, or a successful entrepreneur.  I still have dreams, but I never dreamed of being an author. Then again, I never thought about being a blogger, podcaster or speaker, but that’s what reluctantly happened. All of the professions above work together. Being a musician who plays […]

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5 Great Tips … For Making The Most Of Your Conferences & Networking

As a solopreneur, most of my time is spent in quality screen time, but I often miss the cubicle camaraderie of yesteryears. I try to make up for that by getting out to networking meetings, masterminds and conferences as often as my business time allows. How about you? Do you get out much? I recently had […]

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The Online Marketing Trifecta … Generate New Leads

It’s A Race… Online marketing is tough.  You can try to outspend, or outplay your competition, however you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game … Pay Google through AdWords, or deliver such great content that Google has no choice but to index […]

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5 Quick Tips To Make More Money With Google AdWords

Have you ever received a call from Google wanting to talk with you to make sure your Google Business listing is up to date? These automated phone calls say, “Our records show you have not updated your free Google (business) listing.” Even if you are registered with the ‘Do Not Call’ list, they keep calling. This type of call is a scam to get […]

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5 Things You Should Be Measuring with Google Analytics

I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the website. This has been accomplished in less than a year. As a solopreneur, […]

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Systematizing Your Online Marketing

Have you ever been on a rollercoaster? They can be fun and exciting. As a small business owner, have you ever been on the cash flow rollercoaster? That, my friends, can be scary! What is the cash flow rollercoaster you ask? It is the cycle of feast or famine that plagues many small businesses (especially solopreneurs). How […]

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Productivity … Who Has Time For That?

I was sitting on a plane last night on a flight coming back from giving a speech in LA, and I thought to myself, how much space do I have to work here? I boarded the plane with the best intentions of getting some work done, but I found it hard to be productive while on the plane. There were so many interruptions, like […]

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Content … Creation, Curation and Cultivation!

One of my favorite movies is Monty Python and the Holy Grail. The Knights of the Round Table and King Arthur are on a quest to find the cup that Jesus used at the Last Supper (the Holy Grail). Wikipedia says – According to legend, it has special powers, and is designed to provide happiness, eternal youth and food […]

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The Transformation Of Twitter

People have a love/hate relationship with Twitter. I can tell you that kids left Facebook in droves and headed to Twitter, because their mothers were logging on to Facebook. The people who love Twitter are tech savvy and like the quick messaging platforms. The people who hate it just don’t understand how the platform works. With the […]

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