Let’s face it! There are some really good marketers out there. You join an email list and they dribble market to you and then you get that one email that makes you bite! You buy what they have to sell and then they over promise and under deliver. Back in the day (and currently) it [...]
5 Things You Should Stop Doing in LinkedIn
LinkedIn is the ‘GO TO’ place for business people. It’s great for connecting with that latest new prospect, to get questions answered, or just connecting up with people that you face-to-face network with. But just like every popular social media hangout, it is filled with people who could care less about you and the un-written [...]
3 Things I Learned… Writing a Book
Writing a book is like starting a business. It takes planning, staff, and money. I just never imagined how much effort, money, and time it takes… and that has nothing to do with actually putting words to print! After 30 years in marketing, I went into writing my book feeling like a know it all. [...]
Social Networking – Reception vs Reality – 3 Common Mistakes
There is a lot of noise and distractions out there. Step back and think about your busy day. How many unsolicited emails did you get today? How many did you unsubscribe from? How many ads did you see in your social media (the paid ones)? How many ads did you see in your Google searches [...]
3 Things Every Facebook User Wants
Facebook = Fast, Fun and Frustrating! Facebook has so many things about it that most of us users love. The pictures and comments are fun. You have instant messaging. You have the ability to check it on all your platforms. You have groups, business pages, apps, interests, family, friends and so much more. Then, when [...]
Noise or News? How to Remain Relevant!
I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections? Companies (and certain people) think it’s OK to fill our email inbox, Twitter feed, LinkedIn messages, and Facebook timeline with ads. Not the paid kind that show up in feeds, but [...]
3 Ways to Tell If You Have a Great Social Media Post
The answer is Likes, Comments, and Shares. Next Question? I get those questions all the time. How do I know when social networking is working for me? What can I do to get more results? Why the heck am I still doing this? The key to social media and social networking is being social, networking [...]
The 4 Most Important Components to a Friendly Website
I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title… but Friendly Websites? Com’on… This is BUSINESS! Let’s cut to the chase! Every website has one of two goals… Friendraising or Fundraising. I know in reality every website is based on both, but [...]
5 Big Mistakes Made With Internet Marketing
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out there. No one has all the right answers, but some have the right questions! That question is, “Is spending all that time really worth [...]
Social ME-dia vs Social Networking
Rockin’ Robots When I owned my recording studio, we did a lot of cool projects. I remember one of my favorites was when we recorded the jingle and soundtrack to an animated show at The Enchanted Castle (a local Chuck E Cheese type Restaurant and Entertainment center). By animated, I mean it was a bunch [...]
