Social (Not About Me) dia… OK Maybe a Little Bit

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok Kristen Eckstein, I did it!! And now I nominate Jeff Herring, Shannon Cherry, Brian Basilico, & Lou Bortone. #IceBucketChallenge give at http://alsa.org/ My charity is http://www.jannieshope.org/donate/” Now a little background.  The ALS Ice Bucket Challenge has [...]

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Social Media From The C-Suite – Purpose, Process & Profits

Ain’t Nobody Got Time For That I had the pleasure to sit down to breakfast the other day with a friend who is an executive coach. We started talking about social media successes and he expressed to me that quite a few of his C-Level (CEO, CFO, CMO, CIO, CTO, etc) clients understand that social networking and social [...]

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When You Teach… You Learn Twice

Just Do It Have you ever been invited to, or seen a conference that looks interesting but you were torn about if or why you should go? So I get this Facebook message from my coach.  She says “You are going to this conference in Atlanta in two weeks.” Two problems… I was not planning on [...]

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People are Strange… When You’re a Stranger

Open The Doors “People are strange when you’re a stranger - Faces look ugly when you’re alone - Women seem wicked when you’re unwanted - Streets are uneven when you’re down”  The Doors How many emails do you get a day? 10? 100? 1000? (If it’s the latter I will suggest a support group or a personal assistant). [...]

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A Side of Bacon With Your Content Marketing… It’s What’s For Breakfast

Bacon is AWESOME I say BACON and you perk up.  I know this because the two most shared things are: #1 Kittens, #2 Bacon (Why? I don’t know?). The only thing more powerful is a kitten eating bacon (or a kitten made out of bacon) Bacon… You can see it, you can smell it cooking, you [...]

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HOW DARE THEY? Google has Changed (Again)…

“I had a pet peeve…  He ran away” – Stephen Wright Google has changed again… and again…  and again!  If you set up a Google Local account, you need to revisit it and review your profile. I suggest you Google yourself or your business, and I hope you do it today! When perusing some of my favorite [...]

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CYA – 5 Tools You Need To Manage Your Website Today

I hate this phone call…  “My web site is down?” Generally this means one of two things…  I have to go all NCIS on a server to determine what happened to the server or the software, or a person who wanted a budget website without support is about to get angry. I’ve seen all kinds [...]

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Bye-Bye Technorati (As We Knew It)

Change happens so fast in this new age of marketing that sometimes it goes unnoticed. With so many platforms, websites, tools and more at your fingertips, what can you and should you watch? Which ones are most important to you and your business? Where should you pay attention and what if they went away? Would that hurt [...]

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The Future of Social Media… Is Social Networking

Let me save you from the suspense… The Future of Social Media is CHANGE! Some of us view this rapid pace of change as innovation in motion, while others look at it as “Death by 1000 cuts!” Having spent countless hours learning to adapt to all the daily updates to the current social networking sites, Embrace change. [...]

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Technology Grows Tech-Know-logy

People get very passionate on social media. One of the things I try to teach people is “If you want to polarize or tick-off 1/2 your audience… talk politics or religion.” Whether you are talking personal brand or business brand, you stir emotions that will attract or repel people. People sometimes push back by saying [...]

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