What I Have Learned After Creating & Publishing 200 Podcast Episodes

Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no John Lee Dumas (Entrepreneur On Fire) or Scott Smith […]

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Hand with marker writing the word Its All About Relationships

How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just […]

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Hand holding modern tablet or mobile device with analytics dashboard for sales, marketing, accounting, controlling department to check revenue, sales and business KPIs

The 3 Big Mistakes People Make When Reading Google Analytics

One of the biggest assets you have in your business is data. I mean, we hear this talk about big data and all kinds of data. From a small business standpoint, there are some basic things you can look at that are really going to help you get your arms around what’s happening. The first […]

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Man on a boat in the middle of the ocean surrounded by sharks.

How To Turn Disruption and Chaos Into Calm and Clarity

The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the […]

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Business people joining hands

3 Common Mistakes When Posting To Social Media

Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages and so on. I don’t want to be a ‘Debbie […]

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The words What Are They Saying About You? on a website screen to ask about your online Internet reputation, tracking the perceptions other have of your expertise and experience

It’s Your Reputation … You Should Own It! Especially Online!

Who Owns Your Brand? Let me ask you this. What is your most valuable asset? Now, most people will say, “Mm, it’s my house or my car,” and some of you may say, “It’s my health.” Your health is an incredibly valuable asset, but in business I think your most valuable asset is your reputation. The question […]

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How To Generate More Profit By Creating Content Assets

Life is filled with beginnings as well as endings. This weekend I had the opportunity to MC (master of ceremonies) a local charitable event. I was blessed with the gift of gab (hence the reason I have a podcast – baconpocast.com).  Ironically, it rained on a cardboard boat race. The next day, I watched as my church had its last […]

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