episode-200

What I Have Learned After Creating & Publishing 200 Podcast Episodes

Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no John Lee Dumas (Entrepreneur On Fire) or Scott Smith […]

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Hand with marker writing the word Its All About Relationships

How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just […]

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Hand holding modern tablet or mobile device with analytics dashboard for sales, marketing, accounting, controlling department to check revenue, sales and business KPIs

The 3 Big Mistakes People Make When Reading Google Analytics

One of the biggest assets you have in your business is data. I mean, we hear this talk about big data and all kinds of data. From a small business standpoint, there are some basic things you can look at that are really going to help you get your arms around what’s happening. The first […]

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Man on a boat in the middle of the ocean surrounded by sharks.

How To Turn Disruption and Chaos Into Calm and Clarity

The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the […]

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