Archive | Crowdsourcing

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Do You Need To Utilize A Funnel Or A Marketing System?

Marketing 20-30 years ago was so much easier and yet harder. We had less choices (print, newspaper, mail, radio & TV), but we had less data (no Google Analytics, or websites, email, online video, podcasts and more). If you’re marketing online, there are a lot of new options that frankly I didn’t even know about […]

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Is Facebook Still The Best Social Media Platform For Business?

One of the most common questions I get is: “What platform should I use to market my business?” A lot of people ask: “Should I be on Facebook? Is Facebook still the best social media platform for business?” The answer to that question is “yes” and “no.” There are a billion people on Facebook, but […]

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How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just […]

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Man on a boat in the middle of the ocean surrounded by sharks.

How To Turn Disruption and Chaos Into Calm and Clarity

The Blue Ocean So how is it that disruption and chaos can cause calm and clarity? It seems like two counterintuitive things, but in reality disruption and chaos can cause calm and clarity. Have you read the book, The Blue Ocean Strategy, by Renée Mauborgne and W. Chan Kim? I love this book. It talks about that in the […]

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The words What Are They Saying About You? on a website screen to ask about your online Internet reputation, tracking the perceptions other have of your expertise and experience

It’s Your Reputation … You Should Own It! Especially Online!

Who Owns Your Brand? Let me ask you this. What is your most valuable asset? Now, most people will say, “Mm, it’s my house or my car,” and some of you may say, “It’s my health.” Your health is an incredibly valuable asset, but in business I think your most valuable asset is your reputation. The question […]

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How To Make Sales Funnels As Easy As A Playground Game

Funnel Ball Do you guys remember funnel ball? Funnel ball is a game that is played at a park or playground. You throw a ball up into a basket-like thing and there is a funnel that the ball comes through and you get points based on where the ball comes out. You could get two, four, six, or eight points depending on whether […]

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Building A Buzz? – The Anatomy Of A Successful Book Launch

Have you ever tried to market physical products? Many of us have info products, services or things that we do, but you may also have a physical product that you’re trying to market. I’m working on my 4th book. Actually, it’s going to be released this week, July 1st, 2016. If you’re reading this after that date, you […]

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Are Your Social Media Posts Making You Money?

I was given the opportunity to give two different presentations, to two different organizations on the same topic, “How Do I Make Money On Social Media?”. Well, guess what? You can make money on social media. I have done it and my clients have done it. But here is the rub … you don’t make money from […]

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