Analytics

Way too many businesses have a “Set-It and Forget-It” attitude with websites. The most important thing you can do is measure the effectiveness of not only your website, but every interactive marketing thing that you do. This includes eMail marketing, Facebook, LinkedIn, Twitter, and any social media or interactive tool available at your fingertips!

If you’ve ever looked at your website logs, you can see that you can have hundreds or thousands of hits per month, but really it is important to see how many people visit your site. Hits and visits inside weblogs can often be skewed and inaccurate.

There are many tools available to get more detailed information about visitors coming to your website, what pages they go to, where they enter and exit, and what pages are giving you the best visibility on the web. Google Analytics is a free tool that can be installed on your website which gives you very good quality, detailed information.

Having that data is important, but knowing what the data is actually saying is much more important. That’s where B2b Interactive Marketing comes in. We not only can install the software for you, but we can teach you how to interpret the information, and provide you monthly reports with dialog that tells you how important certain aspects of your interactive marketing have become to your overall marketing plan.

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