SEO/SEM

Search engine optimization (SEO) and search engine marketing (SEM) are the ways that Google, Bing, and other search engines find and rank your website.

Everybody wants to be #1 when someone searches for what you do, but that’s just not possible in all cases! Search engines rank your website based on a lot of different criteria including, text within the website, meta tags, links to other websites, number of visits to your website, relevance based on a search (based on your city ┬álocation), and other factors. Search engines change their algorithms almost daily to try to provide the best results. ┬áSo there is no magic bullet or secret formula since once you think you have it, it changes and you can move from 1st to worst in a very short period of time.

B2b Interactive Marketing has the knowledge, experience, and tools to explore the best options to get you ranking higher with the search engines. It’s more than just optimizing your website, it’s knowing the best practices that search engines use, and applying them to your entire internet marketing campaign. This can include Google Maps/Places, Google AdWords, and much more.

If ranking higher in the search engines is important to you, give B2b Interactive Marketing a call, and we can examine which options best fit your needs and budget.

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