eMarketing - Integrated Electronic Communications
Having media as an audio or a video is great. Most companies are well versed at making them and presenting them in their normal format (audio on a CD or video on a DVD). That's great for some needs but we can take it a step further.
B2b can integrate multiple media into a single presentation. We can take audio and convert it for use on the web or a CD-Rom. We can take PDFs and integrate them into a database that makes them searchable and more accessible on CD, DVD-Rom or the web. We can convert video to Flash to prevent the need for a client to download Quicktime™ or Windows Media™.
We can combine any of these methods (and include other options) into an integrated presentation that offers instruction, forms, sales presentations and more!)
Below are some sample ideas:
1) Flash Training
These are Flash-based training or sales presentations that can be used either on a web site or a CD-ROM. The biggest advantage is that you combine voice over, music and moving images to entertain and inform.
2) Broadcast eMail
A well produced and targeted html eMail can open the door to sales. Most people forget to communicate to their customers on a regular basis. It can be in a newsletter form or what's new this month. Your best opt-in list is your current customers.
3) Business Card CD
Also known as an interactive business card, this mini version of a CD-ROM is meant to create an interactive buzz. It can contain Audio, Video, PDF, Flash and other interactive elements. Imagine the look on your client's face when you say "Yes you can put that in your PC and learn more about us".
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