Be the Expert
Blogging (or Web Log) is a perfect way for you to get the word out about your business and expertise. It can be as short as a paragraph, or as long as a full length article. The purpose is to have something that reminds people you are there to help them on a semi-regular basis.
By doing a blog, you can increase your audience reach by integrating it into your social networking and eMail marketing campaigns. Others can subscribe to it via RSS (Real Simple Syndication), via eMail, and through their web browser.
You can set up one of those free blogs via Blogspot or WordPress, but there are many benefits to installing blog software where your website is hosted. These include, better search engine rankings for your website, easier tracking of traffic and interactions, and the ability to install more advanced plug-ins to take your blog to the next level.
Check out the sample on the right…
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