One of the things I love about doing my podcast (baconpodcast.com) is hosting expert interviews. Every Monday I do a monocast, and then every Wednesday I release an expert interview. I learn so much from these people.
There are a lot of great podcasts out there, and I do listen to other podcasts. There are many that I love, including Amplify, Solopreneur Hour and Bacon Wrapped Business with Brad Costanzo. I actually interviewed Brad on this show. He's got Bacon Wrapped. I've got the Bacon Podcast.
But what I love most about my podcast are the expert interviews that I get to do, because I learn a lot from each person I interview. When you're sitting here listening to this podcast I want you to feel like you're really looking over my shoulder watching me work, watching me interview these people, and getting some great ideas from it.
Today I would do something a little bit different. I would like to tell you about some things that I've learned about and also share some tools that I use that help me promote the core of what it is that I teach. The bottom line to my business is helping companies with their contact marketing. I teach them how to do it. My tag line says, “I show you why and teach you how.” That's essentially what I do. I learn a lot of stuff, try it in my own business, and then I teach other people how to do it. Most of the time, if they implement what I teach them, they're incredibly successful.
I want to share three tools that I've used that can help you with your content marketing. The first one is something called StoryBase. Go to storybase.com, S-T-O-R-Y-B-A-S-E.com. When you get there, it says, “Oh, improve your content marketing.” Find the questions that your audience wants answered.
StoryBase.com has a free version which is cool. It's zero dollars a month. You get one user, 10 searches, and 15 results per search. They've also got three paid options. Plus is $9 a month. With it you get unlimited searches and 400 results. Pro is $29 a month. It includes unlimited searches, 1,000 results and 50 lists. Premium for agencies costs $79 a month. It includes five users, unlimited searches, 1,000 results, and 1,000 lists. I haven't dug in enough to understand what each list does, but I know you can export from the paid versions. You cannot export from the free option. But hey, it's worth giving it a shot.
You can sign up for free and get into creating lists about keywords. If I go in and type “podcasts,” for example, (I'm typing it in right now), and then hit search, it will show me the demographics. Okay, 25 to 34 seems to be the big one. 35 to 44 is the next one. It kind of declines from there.
The questions are: What are podcasts? How to listen to podcasts? How to delete podcasts from my iPhone? How to download podcasts? How do podcasts work?
From there you can go into phrases. It shows you a whole bunch of phrases. There are 343 questions. If I want to see all of those, obviously I've got to pay for it. Then we get into phrases. The phrases are: podcasts, best podcasts, NPR podcasts, podcasts on Android, top podcasts, on and on and on.
If you've got something that you're working on, it will give you the keywords based on popularity that people searching for, kind of like Google's AdWord tool. I love the fact that it gives you the questions that people are asking, which is, “What are podcasts, How do podcasts work, How to delete podcasts,” and all that kind of fun stuff. Anyways, it's a great tool. It's storybase.com.
Another tool that I want you to take a look at is answerthepublic.com. Answerthepublic.com is very similar in the sense that it gives you the information based on whatever it is that you type in, and of course this does this. I'm going to go in here and type podcasts again, then pick the country. I pick the US. Get questions. It goes ahead and does that. Then it does kind of like a visualization – When podcast, who, are, how, why. It gives you a whole bunch of them. Let's go to “which.” Which podcasts? Play podcasts. Which iPods support podcasts? Which celebrities have podcasts? Which app for podcasts? The first one was Which iPods play podcasts?
It does the same thing. When you scroll down and you can look at different alphabetical things about podcasts. For example, podcasts free, podcasts connect, podcasts on your iPhone, history of podcasts, all of those kind of things. It gives you some topics to play around with and gives you some ideas when you're working on a specific topic for your content marketing – what kind of questions people are asking, what kind of headlines you can use to generate more interest in what's going on. Because if people are asking the questions, they're searching for it in Google, and this gives you the opportunity to ask the question or answer the question.
The third tool and final tool I want to talk about, which is uber fun, is coschedule.com. This tool is free. You create a free account, and it analyzes your headlines. Coscheduler/headline-analyzer allows you to type in a headline and then gives you a lot of feedback on that headline. For example, I just went in and typed in a whole bunch of them. I started out with: Why go with your gut while there are tools at your fingertips? That gave me a score of 62. In addition to a score of 62 out of 100, it shows how many common words, uncommon words, emotional words, and power words are in that headline. It tells me whether the headline is the right length, 61 characters, how many words it contains, and whether or not my headline is way too wordy.
You can play with this. I typed in probably about 20 different renditions of this, until I finally got it in the green with a score over 70. It goes from yellow to green when it hits 70. I don't know where red is. That's somewhere way down at the bottom. Yellow means it's okay. It's caution. But once it hit 70, it said, “Okay, now you're cooking with gasoline,” or whatever you wanted it to say.
The final headline I came up with after “build your intuition,” “grow your intuition,” “learn to trust your intuition,” was Trust your Intuition with These Powerful Marketing Tools.” Hence the title of this podcast. As I'm doing a podcast or thinking about doing a podcast, I'm actually using this coschedule.com to help me think about what I want to say, what I want to promote, and how I want to show you guys how to do this stuff.
Coschedule.com showed that my headline, “Trust your Intuition with These Powerful Marketing Tools,” didn't have any common or uncommon words. I have one emotional word, powerful. My power words are powerful and trust. The headline type: generic. It says I had 56 characters and eight words, which fits within the realm of something that's going to work really well as a headline for this podcast
Try these three tools. Go check them out and let me know what you think. Also, give us a review on iTunes if you love this show.