In order to understand internet marketing, you have to start with a firm foundation of traditional marketing skills. If you understand things like direct mail, and return rates, or radio advertising and direct response, it helps to lay good foundation for the way that internet marketing works.
The cornerstones of traditional marketing include building and finding your brand, having a solid logo, understanding your audience and how to communicate to them effectively, and ultimately using the tools available within your budget, and measuring the effectiveness of how they create sales.
With over 30 years experience in everything from print to radio to television, B2B Interactive Marketing can help you create a solid foundation for all of your marketing campaigns.
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